Introducing: The Farm Truck - Local Food. Conveniently.

written by

Rachel Palma

posted on

September 25, 2022



You may have seen a recent Instagram post that we've been planning something big...


And today we are sharing the big secret!


We have been direct marketing our pasture raised meats for 9 years and have had many conversations with folks about their struggles with finding and buying local foods.


In today's hustle and bustle of life, convenience tends to be king. And while we are always encouraging people to slow down a tad and prioritize time in the kitchen and sourcing the best foods, we also realize as farmers that we have to meet you in the middle somewhere. 


Farmers Markets are one great way to find locally produced foods, and we participated in several of them for an almost 8 year stretch. Many farms, like us, offer online ordering and pick-up in town. Some small farms even offer door-to-door delivery as well as on-farm storefronts.


Over the Summer we were struck with an idea that really was formulated from the 9 years of direct marketing our products and constantly analyzing the local food market and our limited abilities as a small family farm.


What if instead of having an on-farm store that required a 40+ minute one-way drive for each of our customers, we brought the farm store to them? 


A brick and mortar store in town is not in the cards for us at this time given the massive overhead costs and need to staff it daily. 


But what if we made a mobile farm store? That way, similar to food trucks, we would omit the overhead costs of a brick and mortar store and have the freedom of mobility and limited hours.


To take it even further...what if we made this a drive-thru store? That way, during the hustle and bustle of people's weekly schedules, they could simply pull up to the farm store, buy what they need, and be on their way to soccer practice, church, back home from work, etc. 


AND....what if we provided more than just our pastured meats? Making a one-stop-shop for customers adds yet another level of convenience.


What this provides is a convenient way for people to buy local foods straight from their farmers, and a simple and practical way for farmers to get their food into people's hands. 


So today we introduce: The Farm Truck - Local Food. Conveniently.

A mobile, drive-up farm store offering pastured meats, eggs, and more. All grown and produced locally and ecologically.


Where can you find The Farm Truck?

We are in the final stages of building our unit, and are working on securing a location in Boonsboro and Forest. We hope to "open our doors" in October and plan to start with being open for a several hour window one afternoon in Boonsboro and one afternoon in Forest each week. We will also have the trailer open for shoppers at our farm on Saturday afternoons.


Our regular delivery schedule for Roanoke will stay the same. And we hope as this grows that we can open a unit for our Roanoke customers as well!


There's lots more excitement to come regarding The Farm Truck. We are extremely excited about this new venture. Be sure to follow us on Instagram and Facebook and also stay connected with our emails!


We hope to see you soon!


The Palma Family

Restoration Acres Farm 

"Food that Restores"

 

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More from the blog

A Restoration Acres Farm Memoir (Part I)

Many of you reading this have been with us from the very beginning of our farm journey (I’m looking at you, family, and a few select friends.) In fact, we even still have customers who have been buying from us since our very first days at the farmers market! For those of you who are new or have been supporting us for a while but don’t know much of our story, I wanted to bring you into more of our farm’s history. Whether you realize it or not, you are an integral part of this story that is continually unfolding and morphing and bringing restoration to families, their health, our communities, creation, farming, animals, soil, and so much more. I frequently reminisce over where we were 14 years ago when our farming dream was born. A young, newly married couple, still trying to decide what to do with our lives. We had many grand ideas, hopes and dreams. But all those dreams were dropped when a new dream began in 2012. God has brought us through so many big events that have formed who we are and what our farm is, and even more small events that have sharpened and refined us and our story. Early 2012: We changed the course of our young, newly married lives after watching a documentary. While working dead-end jobs in South Florida, we watched the then-new documentary “Fresh” and our eyes were opened to the reality of our decentralized, industrialized, ecologically destructive agricultural system. We were honestly shocked. A bit angry. Intrigued. And incredibly inspired. We made a decision then and there to become regenerative farmers and began our journey of reading, watching, listening, and soaking up any and all information we could find on the subject. 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Our dream was coming true and it felt like nothing could stop us. Or so we thought. Join me next week as we continue the Restoration Acres memoirs with part II!

Is the Farm Life Over-Romanticized?

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